Hi! I’m Maddie and I’m so glad you’re here.

I’m a Brand and Narrative Strategist who helps founders and brands get clear on what makes them distinct and build the systems that carry their stories forward.

Areas Where I Thrive

CONTENT STRATEGY

BRAND STRATEGY

NARRATIVE STRATEGY & DEVELOPMENT

CAMPAIGN STRATEGY & DEVELOPMENT

PERSONAL BRAND STRATEGY

Case Studies

Nfant Labs

Transforming innovation into impact: making nfant Labs the go-to resource for parents seeking reassurance and clinicians seeking credibility.

Goldstories Jewelry

Helping a founder-led jewelry brand make its most powerful asset visible: the woman behind it.

HALEYS Beauty

Clean doesn't mean compromise: repositioning a modern beauty brand around proof not shallow promises.

Don’t just take my word for it.

"Maddie is a smart, strategic thinker with a true passion for brand storytelling. She brings a rare combination of creativity and precision to everything she does-- whether she's shaping messaging, building campaigns, or helping align brand strategy with business goals. Beyond her talent, Maddie is collaborative, curious and quick to jump in and add value. Her instinct for audience insight and content clarity consistently elevated our work at nfant Labs. "

D'lynne Plummer, Late Bloomer Creative

"Maddie stands out not only for the quality of her work, but for the remarkable leadership and positive energy she brings to a team. She also contributed meaningfully to our key marketing initiatives, blending her creativity and strong brand intuition and always thinking about how to connect with the audience in a thoughtful way. "

Celeste Pangan, HALEYS Beauty